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Low quality and uncomfortable

I don't know what it is that makes some parents think it's okay to put their children on TV without a good reason. Bernie & Phyl's, a local chain of furniture stores, has tapped into whatever this need is, however.

Bernie & Phyl's, like most furniture stores, has long polluted local television stations with idiotic ads, usually featuring the eponymous founders, who are now doddering well into their final years. The ads are always punctuated with the store's jingle, a doggerel rhyme. ("Quality, comfort and price, that's nice!")

A while back the store's advertisers figured out that if they put up a camera in public spots in and around Boston they could get the local populace to do their advertising for them, so we've been subjected for months to townies barking "Quality, com-faht an' price, dat's nice!" in their thickest Beantown brogue, which in itself was enough to set my teeth on edge.

Recently they began advertising "casting calls" for kids to come into their stores and do the jingle on camera, so now we have a new slew of television ads featuring grade-schools parroting the jingle, over and over again in 30-second increments. Off-key, off-tempo. But awwww. They're kids! They're so adorable! It's so endearing!

Not.

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