Tikkabik

I have trouble not believing that this is an April Fool's Day prank, but it appears to be legit: Virtue: "the perfume is designed to be a reminder of God, Christ, spiritual self and soul."

Apparently good Christians are supposed to SMELL like good Christians now.

The press release announcing the nationwide release of this stuff is accompanied by a bunch of commentary from the company's founders about how they did all this biblical research to learn what to use (pomegranates, apricots, figs and other stuff in the Bible -- no smell of the stables in Noah's Ark, apparently), and prayed to come up with a name too.

Apparently the name came to them because "many individuals of high spiritual attainment give off a fragrance attributed to their virtue."