Less is more
You ever notice that over the past few years, ice cream makers have shrunk their bricks from an even half-gallon to 1.75 quarts? I think it sucks.
I buy Dunkin' Donuts coffee by the pound, partly because it's a real pound -- not 12 ounces, or 10.5 ounces, or whatever ridiculous amount retailers can get away with sticking in bags and cans on grocery store shelves these days.
Likewise, it's getting harder and harder to find ice cream in actual half-gallon containers any more.
These days, the only times I buy ice cream are when it's on sale -- preferably two for one. And only then, if I have a coupon. That's what Bonnie calls "stupid money."
But I still feel a bit jacked over the .25 quarts that I'm missing.
Comments
Dear Mr. Cohen,
Thank you for your interest in our products. We strive to deliver the very best quality at the lowest price possible. We were very sorry to learn of your disappointment in the new size of our large ice cream products, but appreciate you giving us your observations.
In our market research, we have found that customers prefer a slightly smaller size for our large containers. Also, by reducing the size, stores are able to stock more of our delicious treats so that fewer customers go home empty-handed.
Again, thank you for writing.
Very truly yours,
The Management
PS: as for feeling "jacked", have you tried our new Double Espresso Java Chip Frozen Yogurt?
Posted by: doktorwise | June 14, 2006 02:18 PM
Hah, that's great.
The excuse I've heard is that the ice cream makers downsized their containers to keep ice cream under the $5 mark, which is apparently the "sweet spot" for ice cream retail prices (sorry for the pun).
It's gotten increasingly difficult to do so, thanks to a rise in the cost of butterfat and the richer ingredients that today's customers demand in their ice cream. Like chunks of java chips, for example. ;)
Posted by: Peter Cohen | June 14, 2006 02:25 PM