How not to write a press release
Epic Records Enters Web 2.0 with Launch of RSS Feeds, Artist Blogs & Podcasts
As the World Wide Web enters its second phase of evolution to a more dynamic and interactive space, Epic Records advances their online prowess with the launch of artist RSS (Really Simple Syndication) feeds to further enhance their existing online concepts and technologies.
"Second phase of evolution?" "Online prowess?" "Dynamic and interactive?"
Whoever writes this crap ought to be caned.
On the other hand, I feel sorry for the poor schmuck who was told, "We're going to announce we're doing RSS feeds and podcasts. Make it sound sexy."