DeathMobile
So Subaru is pushing its new B9 Tribeca. It's Subaru's attempt at building an upscale sport-ute like the ones we've been seeing from upscale brands like Infiniti and Lexus. Priced about the same, with the same kind of stance and the same kind of appointments in about the same price range.
Weird-looking front end, though. Looks like an old swollen Alfa Romeo, actually -- very un-Subaru-like. (Subaru's chief designer comes from Alfa Romeo, so it's no wonder.)
Anyway, the TV ad uses Kansas' execrable "Dust In the Wind," and depicts the B9 Tribeca passing by other SUVs on the road. Each time it passes one, the victim SUV turns to dust or dissolves in a puff of smoke. Sometimes they're compressed like junk cars at the scrapyard; sometimes they're turned into flower planters. The punchline is the announcer who says that the B9 Tribeca is "the end of the SUV as we know it, and the beginning of what an SUV should be." Very clever.
Bob's comment on seeing the B9 Tribeca cause other SUVs to disintegrate:
"I like how this car keeps killing the other ones. I think this is the Grim Reaper's car or something."