There's convenient and there's just damn lazy
So Bonnie came home from the grocery store with the latest culinary advance from the mad scientists at Kraft's Cracker Barrel: pre-cut cheddar slices for crackers.
Cracker Barrel cheddar in the past has just been sold in extruded logs like little bricks of velveeta: Get out a knife and a box of Triscuits and go to town. Recognizing that every second counts to today's busy consumers, however, they now have Cracker Barrel in handy pre-cut slices ensconced in a resealable bag.
Now, the resealable bag is an idea I can get behind -- keeps the cheese from drying out. But the pre-cut slices, separated by wax paper, have even been trisected with perforations so you will, by default, break off your cheesy bits into squares optimized for crackers.
Somehow I never thought that putting cheddar cheese on top of crackers would be a complicated enough endeavor to make a company create a convenience product around it. Somehow I can't help but feel that this is a solution in search of a problem.
Comments
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Posted by: lyssa | April 27, 2004 02:56 PM
First step is the little orange squares, then the green ones. They are just getting us prepared for soylent green, man.
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