Tikkabik

I've long had a love affair with the music I hear in TV ads. I bought Nicola Conte's Bossa Per Due mainly on the strength of hearing Jet Sounds while watching the cute bald black guy do the bunny hop on the Joe Boxer ads, and I've bought Wreckage by Overseer after having Horndog drilled into my head by the same Mitsubishi ad a million times. Another one I love right now is "September" by Earth Wind & Fire, though I confess I've long had EWF's greatest hits (1 and 2) on CD. (The fact that the whole ad campaign is focused on supermodels' butts is just icing on the cake.)

But every so often a choice of music in TV ads just weirds me out, because it's a song I love and would never expect to hear used for advertising. Last time it happened was with Nissan's ads that sported "How Soon Is Now?" by The Smiths. But it just happened again a little while ago -- "Pictures of You" by The Cure is being used for an HP ad.

The Smiths and The Cure, used to shill products on prime time TV. Man, am I getting old. If Fugazi ever gets used to sell Doritos or something, that's it: I'm cashing in my chips and never watching TV again.