Insulting advertising
Someone at McDonald's Corp.'s marketing department needs a bat upside the head. These "Mangia Mangia" ads are grotesque and insulting.
The fast food chain is pushing their chicken parmesan sandwich and chicken caesar salad. Apparently anything with parmesan cheese qualifies as "Italian" to them, even though the fucking caesar salad was invented at a hotel in Tijuana, Mexico eighty years ago (and named after its inventor, a chef named Caesar Cardini, not Emperor Julius).
Anyway, the ad has this happy-italians-doing-the-chicken-dance jig music playing in the background, and this prune-faced old italian woman staring out the window of some terra cotta framework holding a basket of tomatoes.
Cue a voice actor forcing a lame Brooklynese accent who shouts out a warm goombah "Hey" greeting inviting people to try the sandwiches. It's cheesier than the parmesan they're using, that's for sure. Then the last insult: They dub in a voiceover for the nona in the window, "Hey, Micka-donald's-ah. Is-ah that an Italian-ah name-ah?"
You know, I could be totally wrong, but I sincerely doubt that McDonald's would have some bug-eyed fat black Aunt Jemimah-style mammy smacking her lips and telling everybody about how good their pancakes are, or some sombrero-clad walrus moustached bandito telling the audience about how great those breakfast burritos are. Why they feel that it's okay to cast racial insults at Italians is totally beyond my ken.
Then again, it's McDonald's.