T-shirts, cutoffs and a pair of thongs
Latest on my list of people to kill when I am king are the marketing geniuses responsible for Toyota's current ad campaign, which uses a compressed version of "All Summer Long" by the Beach Boys.
Now, I don't like the Beach Boys under the best circumstances. Never have, and despite my wife's attempts to train me otherwise, probably never will. Find the harmonies and the voices and the songwriting to be annoying, irritating crap. Just not my thing. No offense to those that like them, I just don't.
But not only does Toyota have to use this song over and over again, they have to buy ad time on television with almost EVERY commercial break during the day. I've never seen anything like it.
If they were going to saturate the market this much, I wish they'd at least had the sense to sit back and say, "You know what? If we blast the Beach Boys every ten minutes throughout the day, people are going to get ripshit before too long. Maybe we ought to mix it up with a few other memorable summer jingles."
At least that way I'd be getting ready to cut my own wrists every time I heard Jan and Dean's "Surf City" cue up too.
Christ, I HATE surf music.
Comments
Unfortunately, lumping all of "Surf music" together is going to run you afoul of nerdy fucks who will point out there's multiple categories of surf music, including just straight instrumental (the excellent Tuberider compilation), as well as sci-fi influenced surf rock with lots of samples (Man Or Astroman?).
Yup. Nerdy fucks like me.
Posted by: Dan Dickinson | July 29, 2003 12:57 PM
I saw the header for this blog entry and the first thing that came to my mind was:- Bacon Thongs(tm).
I'm not even going to dignify this entry with something content-wise, or read the actual blog entry to see if my thoughts have anything to do with reality.
I just spent an entire sleepless night(and a sizeable chunk of the morning) catching up on my writer's mailing list -- a coupleof days engenders hundreds of emails. I suffer for my art.
ARGH. Now you shall too....
Posted by: chocolate-covered treat | July 31, 2003 09:59 AM