I love Nic.
Okay, the last time Apple launched a major ad campaign it was Switch, and the breakout star of the switch ads was the stoned-looking teen Ellen Feiss, who offered a rather disjointed onomatopoetic spoken word performance about how her PC ate her homework.
My bet for star of Apple's new music ads -- to publicize its new iTunes Music Store -- is Jacob, the young lad who belts out a rousing rendition of Eminem's "Lose Yourself," the ubiquitous single from the Detroit rapper's recent movie debut "8 Mile." He's cute, he looks really tough and serious, and as a dad I just wanna tousle his hair and pinch his cheek.
Having said that, I'm unquestionably most drawn to Nic, the white man who knows how (and where) to shake it with his dead-on rendition of Sir Mix-A-Lot's classic hip-hop one-hit-wonder, "Baby Got Back."