EXXXTREME
This marketing trend over the past few years to try to attach an "extreme" label to everything irritates the hell out of me.
Believe me, I understand the importance of marketing products towards children -- and I can perfectly understand how "extreme" stuff appeals to them. Products marketed with pictures of skateboarding or rollerblading kids with bulging eyes and their mouths distorted into Munch-like O's of wonder certainly seem exciting and wonderous. There are limits, though.
One of these limits was crossed on my last trip to the grocery store. Wandering down the condiments aisle, I spied a mustard squeeze bottle. But it wasn't normal mustard, no. It was EXXXTREME mustard. Honey mustard, specifically. And it's marketed as "Honey Mustard MADNESS."
I mean, for chrissakes.